MODULE 05 · QUALIFIED LEADS, PRICING & ROI

ROI Calculator: In-House SDR vs. SellersGPT

Same worksheet, two cost structures, no buried assumptions.

DEFINITION

What is this about?

Compare fully loaded in-house SDR cost (salary, tools, ramp, management) against pay-per-qualified-lead spend on the same monthly qualified-output basis.

KEY TAKEAWAYS

  1. Fixture takeaway one for layout QA.
  2. Fixture takeaway two for layout QA.
  3. Fixture takeaway three for layout QA.

Sources and Methodology

  1. Fixture Publisher: Fixture Knowledge Source 33(2026-01-15, accessed 2026-08-20)

Methodology

Fixture methodology describing sample, scope, denominator, formula, and limitations.

Limitations

Fixture limitations: placeholder data, not a real benchmark.

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