MODULE 02 · ICP & SEGMENTATION

OEM, Distributor, End User, or Contractor?

Four demand shapes, four qualification questions. Which one you sell to changes everything downstream.

DEFINITION

What is this about?

Classify targets as OEM, distributor, end user, or contractor-each has different demand drivers, cycle lengths, and qualification criteria.

KEY TAKEAWAYS

  1. Fixture takeaway one for layout QA.
  2. Fixture takeaway two for layout QA.
  3. Fixture takeaway three for layout QA.

Sources and Methodology

  1. Fixture Publisher: Fixture Knowledge Source 10(2026-01-15, accessed 2026-08-20)

Methodology

Fixture methodology describing sample, scope, denominator, formula, and limitations.

Limitations

Fixture limitations: placeholder data, not a real benchmark.

Ready to Build Your B2B Sales Pipeline?

Explore SellersGPT

Research your market, compare GTM approaches, and learn how qualified B2B pipeline is built.