MODULE 03 · BUYING COMMITTEES & BUYER GROUPS

How to Map a Buying Committee in 30 Minutes

A timed research sprint that produces a usable role map, not a dossier.

DEFINITION

What is this about?

In 30 minutes: scan the site + LinkedIn for six role seats, note evidence per seat, and flag the two gaps that need in-account confirmation.

KEY TAKEAWAYS

  1. Fixture takeaway one for layout QA.
  2. Fixture takeaway two for layout QA.
  3. Fixture takeaway three for layout QA.

Sources and Methodology

  1. Fixture Publisher: Fixture Knowledge Source 20(2026-01-15, accessed 2026-08-20)

Methodology

Fixture methodology describing sample, scope, denominator, formula, and limitations.

Limitations

Fixture limitations: placeholder data, not a real benchmark.

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